Our Value and Commitment
Our Purpose
Our Purpose grounds our existence and is to make an impact that matters by helping to protect the public interest and building trust and confidence in business and capital markets in Hong Kong, Mainland China and the world.
Our Corporate Core Culture and Value
Our Corporate Core Culture and Value is "Global Wisdom, Integrity, Knowledge, and Action". With our Integrity, Independence, Objectivity and Fairness professional standards and our Diligence, Responsible, Professional and High-efficiency service objectives, we strives to be a professional guardian of the public interest and the legitimate rights and interests of investors and endeavors to contribute to the economic and social development of Hong Kong, Mainland China and the world.
Our Commitment to Quality
Our Commitment to Quality drives our success and is central to everything we do. We consistently deliver on our commitment to quality by instilling a culture of quality, integrity, and excellence across the Firm, establishing business and financial priorities, and developing effective processes, tools, and technologies applied in the execution of engagements.
Our Principles of Business Conduct
Our Principles of Business Conduct are five core ethical principles:
Integrity – To be straightforward and honest in all professional and business relationships.
Objectivity – To not allow bias, conflict of interest or undue influence of others to override professional or business judgements.
Professional Competence and Due Care – To attain and maintain professional knowledge, technical skills and experience at the level required to ensure that a client or employer receives competent professional service based on current technical and professional standards and relevant legislation and act diligently and in accordance with applicable technical and professional standards.
Confidentiality – To respect the confidentiality of information acquired as a result of professional and business relationships and, therefore, not disclose any such information to third parties without proper and specific authority, unless there is a legal or professional right or duty to disclose, nor use the information for the personal advantage of the professional accountant or third parties.
Professional Behaviour – To comply with relevant laws and regulations and avoid any conduct that the professional accountant knows or should know might discredit the profession.
Integrity – To be straightforward and honest in all professional and business relationships.
Objectivity – To not allow bias, conflict of interest or undue influence of others to override professional or business judgements.
Professional Competence and Due Care – To attain and maintain professional knowledge, technical skills and experience at the level required to ensure that a client or employer receives competent professional service based on current technical and professional standards and relevant legislation and act diligently and in accordance with applicable technical and professional standards.
Confidentiality – To respect the confidentiality of information acquired as a result of professional and business relationships and, therefore, not disclose any such information to third parties without proper and specific authority, unless there is a legal or professional right or duty to disclose, nor use the information for the personal advantage of the professional accountant or third parties.
Professional Behaviour – To comply with relevant laws and regulations and avoid any conduct that the professional accountant knows or should know might discredit the profession.